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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
http://bit.ly/2g2E6Jd
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Thursday, April 20 • 2:15pm - 2:50pm
Never Waste A Crisis - Utilize Your Internal Social Intranet To Quickly Address Your Needs
Aetna & The Community Roundtable

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An internal community platform is never as valuable as when it is used to both inform and hear back from employees during times of crisis.  In this session, we will examine how the Aetna Internal Communications team has used their internal social intranet to quickly address extreme business communication needs with 50,000 employees as well as initiating coordinated responses to man-made and natural disaster events with transparency and engagement. 

From launching a new software system, to responding to the media headline events of the Orlando shooting, each presented a unique opportunity to demonstrate the value of internal engagement via community. In this session you will learn:
  • Aetna's intranet history
  • Growing pains of updating a home page
  • Mini case studies

 

Jennifer Erzen, Enterprise Community Manager

Aetna

 

Hillary Boucher, Director of Networks

The Community Roundtable


Speakers
avatar for Hillary Boucher

Hillary Boucher

Director of Networks, The Community Roundtable
Propelled by her love of people and background in traditional community organizing, Hillary leads TheCR Network’s community management team whose main priority is making sure TheCR Network is a valuable, healthy, and a collaborative space for members to learn, connect, and succee... Read More →
avatar for Jennifer Erzen

Jennifer Erzen

Enterprise Community Manager, Aetna


Thursday April 20, 2017 2:15pm - 2:50pm
Gleacher Center, Meeting Room 204 450 N. Cityfront Plaza, Chicago, IL 60611