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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
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Thursday, April 20 • 10:45am - 11:30am
Interactive Session: Storytelling In A Digital Age -- How To Create Cost-Effective Digital Content
AboutFace Media

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In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your employees.  The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient and engaging story-based video content?  And how can you be sure that content is reaching your audience?

This interactive session will dive into these questions in addition to those that are most important to you. You will be provided with tips & techniques to develop cost-effective video content for multiple distribution channels: both internal and external, including how to :


  • Create story-based content and learn why it can be a successful communication strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Apply these approaches to your specific content needs


Denise McKee, COO

AboutFace Media

avatar for Denise Roberts McKee

Denise Roberts McKee

COO, About Face Media
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the... Read More →

Thursday April 20, 2017 10:45am - 11:30am
Gleacher Center, Meeting Room 204 450 N. Cityfront Plaza, Chicago, IL 60611