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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
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Friday, April 21 • 2:25pm - 3:00pm
How To find The Best Storytellers - Bringing Your Strategy Alive With Video
BD Biosciences

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In this session you will learn when to use video, how to craft the story and the best way to capture the right people to tell your story.

Five steps to successfully sharing your strategy using video:

1. Clarifying your objectives
2. Collaborating with your production team
3. Bringing together strong and passionate voices
4. Understanding your audience - the pain and pleasure of editing video
5. Building excitement and measuring success

Joanne Stockwell, Director of Internal Communications
BD Biosciences

avatar for Joanne Stockwell

Joanne Stockwell

Director of Internal Communications, BD Biosciences
As the youngest of six kids from a family of Irish storytellers, Joanne has spent a lifetime appreciating the magic of a good narrative. She has found that sharing a vivid experience can bring people with different perspectives together, often creating a bond lasting far longer than the story. Over the last 20 years, working with large, global companies such as McKesson and... Read More →

Friday April 21, 2017 2:25pm - 3:00pm
Gleacher Center, Meeting Room 204 450 N. Cityfront Plaza, Chicago, IL 60611