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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
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Thursday, April 20 • 3:45pm - 4:20pm
The Acquisition Growth Story: Connecting A Geographically Dispersed Workforce Through Mobile
US Anesthesia Partners & Apprise Mobile

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While US Anesthesia Partners (USAP) is only a four-year-old company, they have grown from a single state organization working with several hundred providers, to now having operations in five states with over 2,500 providers and have plans to be in seven states by the end of 2017. With such rapid growth comes its challenges, particularly from a communications standpoint. Some of these challenges include having geographically dispersed employees and facilities, having a workforce where nearly 2/3 of employees don’t have an office as they are scattered throughout various hospital and healthcare facilities, and each of the newly acquired companies have their own communications channels and systems.

As USAP continues to pursue its growth objectives, the company recognized it would need a comprehensive solution that could connect all of its employees, regardless of location or access to a desktop computer, in order to build a cohesive USAP brand, culture and communications channel. To address these challenges, they turned to a mobile app solution that sought to better connect, inform and engage its employees and act as their mobile intranet.

In this informative session, learn how USAP began exploring the use of an app, the key benefits of its utility along with anecdotes and analytics of its performance to date. Upon completion, you’ll leave with practical knowledge and insight, including:

  • Key communications challenges to be aware of that may trigger your organization to look for a mobile solution, particularly for growth companies
  • How the influx of mobile devices in the workplace and the Millennial generation can challenge your traditional communications methods
  • Why establishing a steady drum beat of news is important to your apps success
  • The benefits and utility of a mobile communications app in action


Tony Good, Vice President of Communications

U.S. Anesthesia Partners

J. Heath Shatouhy, Chief Revenue Officer

APPrise Mobile

avatar for Tony Good

Tony Good

Vice President of Communications, U.S. Anesthesia Partners
Mr. Good is Vice President of Communications at U.S. Anesthesia Partners (USAP). A graduate of Southern Methodist University, Mr. Good has spent over two decades helping organizations become more effective in their communications with internal and external stakeholders. He has developed comprehensive communications strategies for the launch of new products, for long-range corporate planning and for short-term issues. His areas of emphasis include media relations, crisis communications, public offerings, marketing communications, financial communications, branding, and internal communications. Mr. Good has developed and led the internal and external communications efforts for numerous high-profile activities, such as... Read More →
avatar for J. Heath Shatouhy

J. Heath Shatouhy

Chief Revenue Officer, APPrise Mobile

Thursday April 20, 2017 3:45pm - 4:20pm
Gleacher Center, Meeting Room 204 450 N. Cityfront Plaza, Chicago, IL 60611