Spring Strategic Internal Communications for Health Care has ended
Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
Thursday, April 20 • 11:30am - 12:05pm
Rebranding As A Catalyst For Next Generation Internal Communication & Proving Your Work
Novant Health

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Internal branding means putting your best face inward. When Novant Health re-branded, the internal communication team devised a creative strategy to engage 25,000 team members in the organization’s new brand promise. Rebranding also served as the launching point for building a robust internal communication platform with a variety of tools to reach Novant Health’s diverse network of team members across a four-state footprint.


Gain an overview of Novant Health’s internal communication strategy including social media, an interactive employee intranet, e-newsletters and more. You will learn how to monitor and measure engagement with new insights and analytics dashboard, including how to:


  • Make your team members your strongest brand advocates and gain support for your brand
  • Build a no-cost KPI measurement program to prove your own worth
  • Stop writing what you want to tell them and instead start writing what they want to hear
  • Monitor your writing to better inform and help you win over the hearts and minds of your readers


Katie Gillespie, Director of Internal Communications

Novant Health


Shannon Swiger, Internal Communications Manager

Novant Health

avatar for Katie Gillespie

Katie Gillespie

Director of Internal Communication, Novant Health
Katie Gillespie is currently director of internal communication for Novant Health. She joined Novant Health nearly 13 years ago and has held a variety of roles during her career there including public relations and marketing specialist, internal communication manager and corporate... Read More →
avatar for Shannon Swiger

Shannon Swiger

Internal Communications Manager, Novant Health
hannon Swiger is an internal communication manager for Novant Health. In her current role she leads communications in the areas of patient safety and quality, diversity and inclusion, and nursing. Previously Shannon worked as a senior communications specialist for Johns Hopkins Medicine... Read More →

Thursday April 20, 2017 11:30am - 12:05pm
Gleacher Center, Meeting Room 204 450 N. Cityfront Plaza, Chicago, IL 60611