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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
http://bit.ly/2g2E6Jd
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Thursday, April 20 • 9:50am - 10:25am
Overcome Barriers To Your Internal Communications To Keep Your Brand Advocates Informed And Engaged: Reaching Non-Desk Employees, Managers And More
Lehigh Valley Health Network

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Your patients and community experience your brand through your employees, and it is your colleagues who make your organization great. During monumental change in health care, it is more important than ever to keep your colleagues - your brand advocates - informed and engaged. Yet it is becoming increasingly difficult. 

 

More colleagues are joining your growing network every day through mergers and acquisitions. Your CEO cannot reach everyone working at dozens of locations through in-person employee forums anymore. And, clinical and non-desk colleagues are challenged to find time to read and view the communication your team produces. Is it a helpless situation? No. Colleagues experience the network through their managers and rely on them for information. It's time to go to where your colleagues work and push the information they need and want through a systematic communication cascade.

 

Learn how to simplify your standard communication tactics to complement manager communication and drive colleagues to learn more, including how to:

 

  • Give visibility to senior leaders and host valuable conversations
  • Support and hardwire your leaders and managers in sharing important network messages
  • Reach and communicate information to non-desk workers

 

 

Pamela Riddell, Director, Strategic Communications 

Lehigh Valley Health Network


Rick Martuscelli, Corporate Editorial Specialist

Lehigh Valley Health Network

   


Speakers
avatar for Rick Martuscelli

Rick Martuscelli

Corporate Editorial Specialist, Lehigh Valley Health Network
Rick Martuscelli is a Corporate Editorial Specialist at Lehigh Valley Health Network. He is responsible for content management and editorial responsibilities associated with the health network’s internal communication strategy. He oversees LVHN Daily, the health network’s employee blog, LVHN Weekly, an emailed newsletter containing a summary of the... Read More →
avatar for Pamela Riddell

Pamela Riddell

Director, Strategic Communications, Lehigh Valley Health Network
Pamela Riddell is administrator for Strategic Communications at Lehigh Valley Health Network. She has responsibility for a team of communication, web and creative specialists and managers, and leads the network’s internal communication and external digital communication, including LVHN.org and all digital infrastructure. She oversees the... Read More →


Thursday April 20, 2017 9:50am - 10:25am
Gleacher Center, Meeting Room 204 450 N. Cityfront Plaza, Chicago, IL 60611