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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
http://bit.ly/2g2E6Jd
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Friday, April 21 • 9:15am - 9:50am
The Genesis Of An Internal Communications Plan: How To Create Engaging And Measurable Content Aligned With Your Organization's Goals
College of American Pathologists

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The communications road is full of twists and turns. Amplify your creativity as you follow the College of American Pathologists’ internal communications planning journey, aligning key stakeholders, focusing on what matters most, and building trust.

 

You’ll walk away prepared to create engaging and measurable content of your own and develop stories that align with your organization’s goals, including how to:

 

  • Build a narrative that nurtures the employee experience
  • Publish images that exemplify broad concepts
  • Understand the channels that deliver strong messages

 

Mary Katherine Krause, Vice President, Communications

College of American Pathologists

 

Jonathan Lehrer, Senior Manager, Enterprise Communications

College of American Pathologists


Speakers
avatar for Mary Katherine Krause

Mary Katherine Krause

Vice President for Communications, College of American Pathologists
Mary Katherine Krause is vice president for communicators at the College of American Pathologists, in Northfield, Illinois. As the world’s largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the CAP serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine... Read More →
avatar for Jonathan Lehrer

Jonathan Lehrer

Senior Manager, Enterprise Communications, College of American Pathologists
Jonathan Lehrer is senior manager, enterprise communications, at the College of American Pathologists, Northfield, Illinois, the world’s largest organization of board-certified pathologists and the leading provider of laboratory accreditation and proficiency testing programs. He handles internal communications, executive communications, and the... Read More →


Friday April 21, 2017 9:15am - 9:50am
Gleacher Center, Meeting Room 204 450 N. Cityfront Plaza, Chicago, IL 60611