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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
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Wednesday, April 19 • 1:15pm - 3:15pm
WORKSHOP C: A Step-By-Step Framework For Implementing New Internal Branding Processes For Improved Employee Engagement And Effectiveness
Inward Strategic Consulting

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This hands-on workshop will teach you how your organization can take advantage of new ideas in internal brand planning that yield stronger employee engagement and commitment that ultimately save time, money and improve effectiveness.


The benefits of using these new approaches within your organization include:


  • Enthusiastic employees
  • A greater understanding of the company’s vision
  • Improved commitment
  • New employee behavior that supports the company’s goals


Specifically, you will leave this workshop with tools and techniques to strengthen employee engagement, including:


  • An effective step-by-step framework for effective internal branding that covers the theory, messaging, tactical planning, program management and measurement processes to track results and impact
  • The process of creating a message architecture and experiential tactical plan—message architecture is the process of building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt
  • How to make internal branding effective to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
  • How to create a message matrix–understanding the value of communicating the right message, to the right audience, at the right time
  • Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
  • Criteria and methods for measuring results
  • What gamification is and how to include it in the tactical mix


Rick DeMarco, Managing Director

Inward Strategic Consulting

avatar for Rick DeMarco

Rick DeMarco

Managing Director, Inward Strategic Consulting
Rick is a strategic business leader with a proven track record of motivating and inspiring people to achieve exceptional results in a changing environment.  He has held senior leadership roles in industry leading companies like Carrier, KitchenAid, and HP in marketing, general management, sales, human resources, and accounting. He is a leader and expert in the emerging field of internal brand alignment and employee engagement and recently led those efforts at Hewlett Packard, the largest technology company in the world. In addition to his technical skills and experience in B2B, B2C, small companies, large companies, and product and service companies, he is an expert in leadership effectiveness and team... Read More →

Wednesday April 19, 2017 1:15pm - 3:15pm
Gleacher Center, Meeting Room 602 450 N. Cityfront Plaza, Chicago, IL 60611