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Strategic Internal Communications for Health Care
April 19 - 21, 2017
Chicago, IL
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Wednesday, April 19 • 10:15am - 12:15pm
WORKSHOP B: Building Strategic Communication Campaigns: How To Produce Human-Centric Employee Communications To Increase Engagement & Nurture A Culture Of Authenticity

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As a communicator, you can produce more effective employee communications by developing a deeper and more emotional understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns.


Following the lead from companies such as Gap Inc., GE, Starbucks, and more you will learn how to harness the collective insight of your communication and design teams by using a a collaborative mapping technique and human-centric approach to strategy development.


In this comprehensive and hands-on workshop, you will leave with tools to help you:


  • Apply the basics of a human-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience preferences
  • Build multi-dimensional campaigns that sustain mindshare and momentum while aligning attitudes, behaviors and business objectives


Preston Lewis, Founder & CEO


avatar for Preston Lewis

Preston Lewis

Founder & CEO, Intactic
Preston Lewis is the Founder & CEO of Intactic. An expert in branding, employee engagement and strategic internal communications, Preston is an energetic and creative leader intimately involved with many aspects of the Intactic business. | | As an active participant in... Read More →

Wednesday April 19, 2017 10:15am - 12:15pm
Gleacher Center, Meeting Room 602 450 N. Cityfront Plaza, Chicago, IL 60611